Thriving doesn’t require ideal circumstances;
it requires us to aim for our ideal, despite the circumstances.

Of what use is a roadmap if we don’t know where we are going? 

The world is full of great advice; self-help books, management and leadership techniques, the must-read lists of billionaires, podcasts, friends, family, etc. We are forever being instructed on how to live an ideal life, be it an ideal leader, manager, parent, or person. Our challenge is to understand how all this knowledge relates to our unique circumstances and our definition of thriving. Then we can make decisions, set goals, and create our roadmap with our ideal in mind. Without direction, life can become a routine of problem solving, short-term rewards and frustration.

Regardless our unique circumstances, there is one universal truth we ignore at our peril; there is no thriving without good health!

Thrive Academy offers unique programs and coaching for people wanting to experience their best.

Meet Brian MacDougall

Brian is a certified ICF PCC coach and facilitator, working across a variety of industries. He became an executive coach and trainer to share his many years of experience as athlete, sports coach and multi-cultural business executive, with those interested in excelling at their work while maintaining a healthy, fulfilling lifestyle. Results are a reflection of the choices we make, which are generally based on what we consider important at the time. Too often, what we deem important is driven by immediate demands and not long-term desired outcomes. Brian’s mission is to help business executives and individuals excel in their roles and in their lives, in the short and long-term.

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Our Programs


Health & Wellness

Our minds can be very tricky when it comes to assessing our health. We tell ourselves that we are healthy because we have not yet seen the signs of disease. We knowingly make bad decisions that are hurting our health but we devise ingenious excuses for doing so. We project our present health onto our future self and imagine that we will be able to do most of the things we do now, when we are old.

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Leadership & Management

Much has been written about the importance of having well-defined mission and vision statements as an integral part of a company’s strategy. Much less has been written about the effectiveness of these statements to actually inspire and motivate employees. The human brain operates very much like an organization. Without a personal internal mission and vision statement (purpose), we are forever at the whim of whatever part of us demands immediate attention.

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Sales & Influencing

Relationships are complicated and a sales relationship is further complicated by the fact that we have an agenda, and our clients know we have an agenda. What can we do to improve the results we get? To begin with, we need to understand what builds trust and what destroys it. One of the great truths in sales is; we create our reality by what we focus our attention (our thoughts) on. What are we focusing our attention on? Do we have a plan, a goal? Can we stay focused on our goal and still build trust?

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The Guiding Light

This program is the outcome of over 40 years of personal inquiry into the meaning of life and the years I have been privileged to work as a sports, leadership and life coach.

There is great value in taking some time to evaluate where we are on our journey through life, where are we going, and how we’re going to get there.

For many of us, setting goals usually means trying to get a better result in an area of our life that is giving us problems at the moment. The challenge in setting goals is that unless we are very clear about our hidden motivations, we will find ourselves deviating from the plan, or achieving the plan but feeling no lasting fulfilment.

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Our Coaching






Inspiring leaders, managers, sales people and individuals to be the best ‘them’ they can be...

The greatest fulfilment is derived by aligning the individual’s core values with their goals, whether personal or professional. As a coach, my goal is to inspire leaders, managers, salespeople and individuals to be the best ‘them’ they can be.

The question is; what does the best them look like? The answer to that lies with the individual and the challenge of the coach is to help them define it and achieve it. READ MORE

What Clients Are Saying . . . 








“People always like to categorize everything. Well, Brian’s training is beyond categorization. It is a life-changing experience. You will discover your purpose and much better understand yourself. Can’t think of a more meaningful experience. I see this as a great addition to my management training so arranging now for all of our senior management and sales people to partake.”


Leon Jakimic, Executive Chairman, Lasvit - READ MORE

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